INDIO is an interior identity design studio that specializes in the intersection between brand and space.

It’s 2024 and everyone is a brand expert, naturally detecting authenticity and basing loyalty on brand before all else. Our studio helps companies thrive in a brand-dominated world through the strategic design of interior spaces and experiences. We work across disciplines, leveraging our expertise in interior design, architecture, graphic design, and branding to create interior identity packages for top brands in hospitality, retail, transportation, technology, entertainment, and more.


Our Vision

We believe that interior design is branding. The physical space employees, clients, guests, and customers experience is the culmination of hundreds of brand touchpoints. Everything from the layout of the space, to the materials, to the temperature of the lighting sends a message about a brand’s values. Strategically aligning space with brand is an opportunity that many companies miss as they navigate a fragmented design process where branding agencies, interior designers, and architects struggle to make cohesive decisions in support of a unified brand vision. INDIO was founded by a small team of designers who saw a solution to this problem: an approach to the design process created specifically to ensure alignment between a brand’s identity and physical space.

 

Our Approach

Interior identity design is the term for our new approach to architecture and interior design for brands. We start by helping define a brand’s true identity through a unique brand audit and discovery process customized for each client. We then create an interior identity guide based on the scope of the project at hand and anticipated future growth. Our identity guide is designed not only to inform design decisions necessary to any interior design/architecture project but also to address what we call “the intangibles”: small details that make a big impact on experience outside of the obvious. The identity guide becomes a roadmap to completing a project without losing your brand values and design vision along the way. When it’s time to bring your interior identity to life, our in-house team of architects and designers offer the services you need to complete your project and build an incredible space for your brand.

 

Our Team

We are a small team with limitless capabilities. Collectively, we have experience in interior design, architecture, graphic design, experiential design, branding, consulting, product design, marketing, and creative direction. We have worked for giant architecture firms and boutique design agencies. We have fun working together and we play nice with others. We love a challenge. If we can’t solve a problem, we’ll find someone who can. We're founded in Los Angeles, based in Cincinnati, and happiest when on a plane to visit a project anywhere around the globe. We created INDIO to specialize in the work we love most: helping brands design amazing spaces.

Interested in learning more about your brand’s interior identity? Whether your company is moving, expanding, undergoing a refresh, or establishing a physical location for the first time, understanding your true brand identity and how to incorporate it into your interior design/architecture project is a critical part of providing a positive brand experience. Schedule an introductory call with our team to learn how strategic design can improve your bottom line and make your workplace, retail, hospitality, or restaurant design project a success.